The computer has evolved from a simple productivity tool to a "hub" for video, photography, music, information, etc. It follows that computer stores should focus less on the machine itself and more on what one can do with the machine. By revolutionizing your computer shopping experience, the iCenter does just that. It is unlike any other store that you've visited in Cebu.
It starts the second the staff opens the door for you and says, "Hi!" The display area on the ground floor looks, predictably, like a retail store. Yet not a single item is encased in glass, to encourage a hands-on experience for an educated purchase.
Say you're looking for an iPod docking station. A knowledgeable iCenter rep, simply called a specialist, will ask you where you plan to use the speaker—is it for your room, for outdoor activities, etc. The specialist will not only take out an iPod Touch to present & demonstrate the speakers on display, he'll even offer to try out the speaker inside a room so you can check its sound quality in an enclosed area. Brilliant, isn't it?
The room turns out to be their Training Studio located on the second floor. It houses a 6-seater conference table and a huge TV mounted on the wall. There is a bar with two inviting Apple desktops, a couch in front of an Apple TV, coffee tables with cool green chairs, and yes—a real coffee corner!
What is so special about the lounge? Its yours to use. Sit, read magazines and books, drink coffee, use their free Wi-Fi, and of course, try out the Apple products and experience them first-hand. The lounge is also where free weekend seminars, continuous training, and one-on-one tutorials happen. It's the very best place to learn about, shop for, and get the most out of Apple products—before AND after you purchase them.
Designed as a comfortable and functional venue, the iCenter is a happening destination, where you can browse, shop, and return to learn.